Asus is Bringing its New ZenFone Max Plus to North America

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In the wake of the iPhone throttling controversy, you may be pleased to hear that Asus is aiming to "double" the Max Plus battery's overall lifespan - at least, in comparison to most other phones on the market.

The company showcased the Zenfone Max Plus (M1) the handset at the conference and said that the handset will be priced at $229 for the 3GB RAM and 32GB internal storage. Notably, Asus has announced the pricing of the base variant with 2GB RAM and 16GB storage space.

The Zenfone Max Plus has a metal body and a dual-lens rear camera, with one 16MP f/2.0 lens and another 8MP wide-angle lens.

Furthermore, the device is powered by 1.5 GHz Cortex-A53 Octa-Core CPU and Mediatek MT6750T Chipset. The smartphone had made a quiet debut in Russia late last year, so this is the first time that ASUS has announced it at a global stage.

The smartphone sports a dual-camera setup at the rear with the combination 16-megapixel and an 8-megapixel sensor. It'll sit alongside the rest of the ZenFone lineup available in places like the US which includes the ZenFone 4 Max and Max Pro, ZenFone 3 Max, and ZenFone Max. In terms of other specs, the handset boasts of a 5.7-inch full HD+ IPS display of 1080x2160 pixels resolution and 18:9 aspect ratio. The phone measures 152.6 x 73 x 8.8 mm and weighs 160 grams. On the front, you will have a 16MP sensor with f/2.0 aperture. It's probably a cheap implementation that can be tricked with a picture, but what with nearly every OEM nowadays doing face unlocking, it only makes sense to see Asus jump on the bandwagon. The Max Plus also features a microSD card slot and fingerprint scanner. The device will also be able to intelligently prevent battery overcharging.

On the connectivity front, the smartphone supports Wi-Fi 802.11 b/g/n, Bluetooth 4.0, A-GPS, and micro-USB port. On the software front, the device runs on Android 7.0 Nougat-based ZenUI 4.0 on top.