Formula One has partnered with social media network Snapchat in order to share fan-produced videos and pictures at a selection of upcoming grands prix.
City A.M reports the idea has been suggested as a completely separate event, rather than a rival to Silverstone, with Liberty Media open to holding more than one Grand Prix in Britain.
Speculation about a possible London grand prix has gathered pace in recent months and been lent further momentum by the BRDC's readiness to remove Silverstone from the calendar.
Television viewing figures have been in decline steadily over the last decade, especially amongst the under 25s, and sporting events are no different.
Christian Horner, the Red Bull team principal, noted that by breaking the contract the BRDC is giving another organization the opportunity to jump in and develop a race - or as his line of thinking established, a potential BGP on the streets of London. Right from the start, we have said we want to work with partners to bring fans closer to the amazing show that is Formula One, an incredible mix of technology and individual talent - and Snap fits that bill. I'm definitely enjoying it and had a lot of fun, so I'm looking forward to tomorrow.
It was already one of the very best circuits in the world, but with this car and the speed we are able to carry through the corners, it's just phenomenal, it's like the greatest rollercoaster ride ever.
Ted Kravitz gives his thoughts on Saturday's qualifying session from the British Grand Prix in Silverstone.
"The timing took care of itself, we had to do it by midnight Thursday night so we decided to do it on Tuesday".
'Why can't we? UK Motorsport is worth £10.5bn and we are not the reason for that but we are at the centre of all of the UK motorsport industry'.
Get The Latest Sports Tech News In Your Inbox! He also has been supplying the chassis for the Formula E series as the sport began with, in many ways, uniform autos. Valterri Bottas will start five places behind where he qualifies owing to a gearbox change. Fernando Alonso, in a story that is as old as time at this point, will enjoy a 30-spot penalty because apparently the team rebuilt his car from scratch for the race. Chuckle, but the details here don't really matter. It's 3.66 miles in length, high speed, and features 18 turns.
'How can there not be a British Grand Prix at Silverstone? "We have an agreement with Silverstone for three more years", he said.